New year, new you, new approach to your marketing.
At this point, you’ve certainly devised your 2020 marketing calendar. You know what content you’ll be focusing on when, but you’ve still got room to integrate best practices and explore trends on the rise.
1. Master data visualization.
Most people are visual learners, and you have a better chance of getting your marketing messaging retained by those who need to see it.
This year, make more visual content: infographics, videos, robust landing pages and slick print pieces.
2. Personalize marketing experiences.
As technology becomes smarter, so does marketing’s ability to become more targeted and unique to many different users.
Rather than sending out a mass mailing, use variable data to personalize a letter with your customer’s first name and other pertinent data specific to them. Create unique content for first-time visitors to your website.
Make these New Year’s resolutions for your 2020 marketing.